Online marketing is definitely the best way to reach your target audience with the most minimal cost possible. But considering how all
businesses have started taking advantage of this fact, it would take more than a few well-written pieces on your website to draw all those customers in. With everybody else doing the same things that you’re planning to do, you have to come up with a solid strategy that would keep you ahead of the pack.
Deliver Content on Time
Several tools can be used to find out what time people in specific countries and cities go online, and this is information that is definitely useful for businesses. Figure out what time zones your target group is from, and make sure you post content at the exact time that people start turning their computers, tablets, and other gadgets on. This way, you become the early bird that catches the worm, while everyone else’s posts line up after they’ve read what you have to say first.
Use Videos
Not everyone reads, but everyone I know enjoys watching a good video clip. Looking at any social media page, you will find more videos being shared than any other kind of content. Videos are also a great way to become creative with what you have to say, and there are so many ways for you to appeal to your audiences in a visual way as compared to just writing everything down. This is a chance for you to capture the exact tone that you need to push your message across, and not having to rely on your audience’s differences in their interpretation of the written word all the time.
Don’t Sell
What do you mean, don’t sell? Isn’t that what marketing is supposed to be about? Yes, this is the end goal. But you don’t have to use the direct approach all the time. More often than not, direct selling puts off a customer even before you can get three words out. Instead of selling, establish a close relationship with your audience by giving them what they need: information. This includes not only information about your products and services, but data about the entire industry that you belong to. The more your audiences feel that they are gaining knowledge from your brand, the more likely they are to give their long-term loyalty to you as they see that you are not just there to get their money; you are genuinely interested in helping them out.
Cross-Link Your Social Media Accounts
So you have a number of followers on Facebook, but do they know that you have a Twitter account as well? A few random visitors come across your website; are you connected to them on Google+? Make sure you let the whole world know all the ways that they can connect with your brand. Feature Facebook posts and tweets in every content you publish on blogs, and make sure you link your social media profiles to each other to maximize the amount of following that you have for each of them. The more followers on each page, the bigger the number of networks you have access to.
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