Why Simpler is Better in Web Design

Your website’s overall design remains to be the primary thing that draws the people in to see what else you have to offer. No matter how good your content may be, an unattractive and cluttered web design will only serve to lose each page’s appeal, contributing to the fast decline of your viewers’ interest. Although a lot of businesses pay a lot of attention to their website’s design, some tend to overthink and put just a little bit too much one each page. Over designing becomes an eyesore, putting all your web design efforts to waste.

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This is why when it comes to web design, simpler becomes better. With the number of web design options for businesses to choose from, it is always more effective to look at those that have clean lines and subdued colors that are easy on the eyes.

Here are a few reasons why simple web design optionsare always your best bet:

• Statistics –It is a proven fact that it only takes 5 seconds for a person to decide whether they want to stay on a page or not. Although the speed at which a page loads is a contributing factor, the level of appeal of every single page a viewer lands on plays an even bigger part. In these 5 minutes, any person can decide whether a website is easy to navigate through or not. Simpler designs tend to be less cluttered and would often have the basics upfront, giving the idea that the website will be a breeze to scan through.


• Faster Navigation –Simpler designs tend to lure your customers into the more important pages more efficiently. Because there is less clutter, viewers find their way to your products page faster than usual. This would also help them find all the information they need a lot quicker, helping them decide to buy in no time.


• Better Impression – Your website represents everything that your business stands for. Websites that are filled with unnecessary aspects could come across as a red flag that your company is complicated to deal with, and would only present more problems than solutions. Keeping it simple would help customers see right away what a breeze it is to close a deal with you, making them want to see more of what you have to offer.


• Better Conversion –Of course, the better the impression is, the faster the transaction is closed. This is what simple websites do. Because people feel more comfortable in your website seeing how simple everything seems to be, they are influenced to make final decisions that would lead to positive results for you and your business.

These are just some of the benefits that come with going for simple web design options. Remember that your website should be aimed on what your audience wants to see and not just on what you want to place. Think about your customers and what would make things easier for them, and you’ll find your website to be a bigger success than you initially imagined.

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