Social Media Marketing Hacks

More often than not, things are made to appear more complicated that it actually is. This holds true for content marketing. Some people spend so much time formulating strategies on how to create their content and how to use social media as a distribution channel, only to find out later on that it’s not enough. Times like these, it is best to have a few social media marketing hacks handy. Pairing these hacks with hardcore social media strategies could be just the thing missing from your campaign.

Facebook Thumbnail Images

Do you notice how some shared posts on Facebook appear with really awesome images, while some appear with small ones that you can barely see? Whenever someone shares a post directly from your website onto their Facebook profile, Facebook looks for the best image on the page and shrinks it down to fit the post. This makes it important for you to choose what images should appear, especially if you are sharing your content directly onto your own Facebook page. An aspect ratio of 1.91:1 is recommended, which would be equivalent to 1200×627 pixels. There are a few tools that you can use online to get a preview of what each post would look like.

Facebook Call to Action Buttons

You may have shared your best content, but if there is no clear map on where you want the viewer to go, then there’s a big possibility that they’ll just move on to the next piece of content. Adding call to action buttons such as the ‘Learn More’ button can help direct more people into your webpage, or to the rest of the post. The best part is that there are other hacks and tools that you can apply to get these buttons without having to pay for a dime.

Twitter Pinned Posts

If you have a specific tweet that brought in the most number of people into your profile, then this could prove to be useful for as long as you need it. Twitter now allows you to pin a specific tweet on top of all your other tweets, which means that whenever anybody visits your profile, this will be the first thing they will see. And take note that it will not just appear like any regular tweet. It will be highlighted in a way that makes it bigger than all the other tweets, with a relevant image to attract even more attention.

Twitter Summary Card

Twitter used to show your 140-character post, and nothing else. But now, you can have a summary card appearing with your tweet, which shows you the title, description, and a thumbnail that allows your followers to have a sneak peek at what you have in store for them once they click on that link that you just shared. This summary card can be activated by using Yoast as a WordPress plugin.

Instagram Photo Map Labeling

Instagram works great for businesses that have a physical location as you can add a geographical tag that lets people know where you’re located. But what if you have no physical location? This is where the brilliance of how geo-tags were made comes in. Geo-tags do not necessarily require you to key in an actual location on the map. Instead, it gives you the option to create your own tag in case the location you need is not on the map. With this in mind, a lot of brands have started typing in the name of their product as a geo-tag, which means that the person viewing the photo doesn’t need to scroll down to the description to learn more about it.

With these social media hacks, you would be able to fully utilize your social media pages and create more exposure for your business or brand!

Written by Uprising SEO

Tips to Attract Your Target Market In Houston

Online marketing is definitely the best way to reach your target audience with the most minimal cost possible. But considering how all

businesses have started taking advantage of this fact, it would take more than a few well-written pieces on your website to draw all those customers in. With everybody else doing the same things that you’re planning to do, you have to come up with a solid strategy that would keep you ahead of the pack.

Deliver Content on Time

Several tools can be used to find out what time people in specific countries and cities go online, and this is information that is definitely useful for businesses. Figure out what time zones your target group is from, and make sure you post content at the exact time that people start turning their computers, tablets, and other gadgets on. This way, you become the early bird that catches the worm, while everyone else’s posts line up after they’ve read what you have to say first.

Use Videos

Not everyone reads, but everyone I know enjoys watching a good video clip. Looking at any social media page, you will find more videos being shared than any other kind of content. Videos are also a great way to become creative with what you have to say, and there are so many ways for you to appeal to your audiences in a visual way as compared to just writing everything down. This is a chance for you to capture the exact tone that you need to push your message across, and not having to rely on your audience’s differences in their interpretation of the written word all the time.

Don’t Sell

What do you mean, don’t sell? Isn’t that what marketing is supposed to be about? Yes, this is the end goal. But you don’t have to use the direct approach all the time. More often than not, direct selling puts off a customer even before you can get three words out. Instead of selling, establish a close relationship with your audience by giving them what they need: information. This includes not only information about your products and services, but data about the entire industry that you belong to. The more your audiences feel that they are gaining knowledge from your brand, the more likely they are to give their long-term loyalty to you as they see that you are not just there to get their money; you are genuinely interested in helping them out.

Cross-Link Your Social Media Accounts

So you have a number of followers on Facebook, but do they know that you have a Twitter account as well? A few random visitors come across your website; are you connected to them on Google+? Make sure you let the whole world know all the ways that they can connect with your brand. Feature Facebook posts and tweets in every content you publish on blogs, and make sure you link your social media profiles to each other to maximize the amount of following that you have for each of them. The more followers on each page, the bigger the number of networks you have access to.

The Woodlands Uprising SEO

Is Facebook Still Worth the Online Marketing Effort?

There may have been other social media sites that have gone before Facebook, but it has proven to be the ultimate game changer for the industry. What could be one of the biggest factors why this is so is Facebook’s ability to help businesses build their brands and their following. They have set a standard across different social media sites being established, creating an entire niche for social media marketing alone. Facebook marketing has truly evolved to have a life of its own, especially with the continuously increasing networks being built around it in its years of existence.

Is Facebook Still Worth It?

After years of success in being an effective marketing tool however, questions are being raised whether it still does the same thing that it used to. With the rise of other social media sites that have proven to be equally effective in boosting sales and exposure for a lot of businesses, Facebook has definitely met various challenges in keeping its top ranking in terms of social media marketing. In fact, it seems to have slid down a few notches as people start to prefer Twitter, Instagram, Google+, and a number of other places to market their products. Here are a few reasons why:

• Expectations were too high. The sudden popularity of social media marketing caused so much hype that people believed Facebook marketingcan solve all their problems. Because of this, a considerable percentage of marketing efforts became too centered on Facebook, letting everything else lie on the side. Realistically speaking, Facebook may be great for a few reasons, but it does not address every issue that businesses may have.


• Facebook shifted their attention to the users instead of businesses. Did you know that only 17% of your page followers get to see your posts on their newsfeed? Just because people like a certain page does not guarantee that they will see each and every post, unlike in the past. Followers would still have to choose this option themselves through their own settings. This is in response to the Facebook audience’s clamor to get rid of the amount of clutter that they see on their feed.

With these two realities, it has gotten more evident that Facebook marketing is not how it used to be.

What You Can Do About It

Despite these numbers, there are still ways to maximize the use of your Facebook pages. Creativity gets you a long way, and the 17% that has access to your posts still has the ability to share your content and make it viral on their own pages. Play on your posts’ visual appeal to catch the attention of your audiences in an instant. You can also offer promos that are only applicable to your Facebook pages so that people are enticed to access information from your Facebook profile more than your other pages. These strategies could help you regain the momentum that your brand used to have, making Facebook marketing an effective tool for you once again.

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Why Simpler is Better in Web Design

Your website’s overall design remains to be the primary thing that draws the people in to see what else you have to offer. No matter how good your content may be, an unattractive and cluttered web design will only serve to lose each page’s appeal, contributing to the fast decline of your viewers’ interest. Although a lot of businesses pay a lot of attention to their website’s design, some tend to overthink and put just a little bit too much one each page. Over designing becomes an eyesore, putting all your web design efforts to waste.

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This is why when it comes to web design, simpler becomes better. With the number of web design options for businesses to choose from, it is always more effective to look at those that have clean lines and subdued colors that are easy on the eyes.

Here are a few reasons why simple web design optionsare always your best bet:

• Statistics –It is a proven fact that it only takes 5 seconds for a person to decide whether they want to stay on a page or not. Although the speed at which a page loads is a contributing factor, the level of appeal of every single page a viewer lands on plays an even bigger part. In these 5 minutes, any person can decide whether a website is easy to navigate through or not. Simpler designs tend to be less cluttered and would often have the basics upfront, giving the idea that the website will be a breeze to scan through.


• Faster Navigation –Simpler designs tend to lure your customers into the more important pages more efficiently. Because there is less clutter, viewers find their way to your products page faster than usual. This would also help them find all the information they need a lot quicker, helping them decide to buy in no time.


• Better Impression – Your website represents everything that your business stands for. Websites that are filled with unnecessary aspects could come across as a red flag that your company is complicated to deal with, and would only present more problems than solutions. Keeping it simple would help customers see right away what a breeze it is to close a deal with you, making them want to see more of what you have to offer.


• Better Conversion –Of course, the better the impression is, the faster the transaction is closed. This is what simple websites do. Because people feel more comfortable in your website seeing how simple everything seems to be, they are influenced to make final decisions that would lead to positive results for you and your business.

These are just some of the benefits that come with going for simple web design options. Remember that your website should be aimed on what your audience wants to see and not just on what you want to place. Think about your customers and what would make things easier for them, and you’ll find your website to be a bigger success than you initially imagined.

Uprising SEO

Maximizing Your Video Content with SEO

It is undeniable how helpful video content is for any webpage, especially if you are banking on your online marketing efforts to pull your business up a few notches higher. And as SEO has always been an important part of driving your target audience into your webpage through your written content, it does the same thing for any video content as well.

Benefits of SEO for Video Content

SEO plays a big role in putting your video content out there, drawing the kind of audiences that would be able to relate to your brand and what it represents. These are just some of the things that effective SEO practices could do to help make your video have a significant share of views online:

• Appear among top results. Staying true to what it is meant to do, effective SEO strategies will help your video content appear among the top results done on Google and in
  
  other search engines.


• Draw a targeted audience in. Because SEO maximizes the use of keyword searches, it easily draws in visitors that are already initially interested in what you have to offer. From here, converting each visit into a sale would be easy with the quality content that you have.


• Make them stay longer. If there’s one thing that video content is guaranteed to do, it has the power to make any visitor stay on a single page longer than any other kind of content would.


• Attract audiences who are more visual. There will always be audiences that you will not be able to tap because of their preferences. Some visitors just don’t have the patience to go through all your written content, especially if the content is bordering on the technical side. Videos are a great way to increase the range of your appeal across different kinds of visitors with your SEO efforts.


• Increase conversion of visits into sales. Because SEO targets specific audiences who are already interested on your field to begin with, this would also improve the chances of converting these visits into actual sales.

With these benefits in mind, SEO truly makes a world of difference to your web content and the way it pulls up your business.

Other Helpful SEO Tips

Given the amount of help that SEO is able to provide for you and your business, grab every chance to maximize its effects. Make the most out of your metadata and make sure you find every opportunity to improve on the rest of your content to avoid putting your video SEO efforts to waste. Transcription is also a powerful tool, as it has been proven to get videos the ranking that it needs to be significant to your website’s goals. And although Vimeo and YouTube do have their own sets of advantages, hosting videos on your own domain will greatly increase your videos’ value. Make sure that your videos can be embedded onto other pages, allowing them to spread and giving you traffic indirectly. With all these steps working hand in hand, you will find your business reaching and exceeding the targets you’ve set in no time.

For more information visit us at Houston.uprisingseo.com/

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